Web World

Website is essential for Business:

Siddharth Paldhikar, March 17, 2020

Running your own business is never going to be a piece of cake, along with unlimited responsibilities to shoulder. For a business to grow & reach a wider customer base, the business must have an online presence. Beginning with your website, putting your business out there, is a vital step to position yourself online with a strong and professional touch. This will give your customers, the impression about how you want to project your business virtually and the motivation to want to engage more with your business. With this in mind, we have listed three reasons why having a website is an essential aspect of running any business nowadays:

First Impressions is the conversation starter: Let's face it - we live in a world where people Google before they shop, read online reviews on different sites before they buy. This is the reason why, your first impression needs to have a strong impact. Your business website is a virtual representation of your personality as an entrepreneur. Consumers pass judgement and make decisions about whether or not they will even visit your physical store, restaurant or office once they go through your website. An unappealing website can be a big red flag for your business' online reach and does reflect the kind of business experience your client or customer is expecting- won't be a lasting memory.

Window Shopping has upped its game: Strolling down your local shopping street isn't the only way people opt for window shopping anymore. Now with the advancement of the internet, window shopping can be done easily- online! With routine visits to Google, Yahoo and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is listed on these sites by first and foremost, having a website. This means being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email are easily visible. Social media links can be mentioned, either, but only, if you are actually active on social media.

Website is the lifeline of a business: By now it's very clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. While, no website at all will mean missed opportunities. Worst case scenario will be having a website that's not engaging at all since, it literally makes your business look bad. So, there's truly no excuse for your website to look unprofessional and amateur. If you can't proudly promote the website you have currently for the world to see online, take it down immediately. A bad website is far worse than no website. But let's be clear, both the situations are equally a bad sign for your business' survival. In the end: The point is, whether you are a one-man/woman show or run your business with 100s of employees, your website should appear with a clear business message strong and exceptional. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions well and offers its customers, easy navigation, strong graphics, good quality content and an overall experience that engages everyone- is enough for them to want to do business with you!